Which strategy aims to create customer loyalty through relationship building?

The strategy that aims to create customer loyalty through relationship building is relationship marketing. This approach focuses on developing long-term relationships with customers by understanding their needs and preferences and providing personalized experiences. The goal is to foster loyalty, resulting in repeat business and higher customer satisfaction.

In relationship marketing, businesses often gather feedback, engage with customers on various platforms, and offer tailored services or products based on individual customer interactions. This not only enhances the customer experience but also leads to a deeper understanding of the market, allowing companies to respond more effectively to changing customer demands.

While sales orientation primarily focuses on short-term sales increases and immediate transactional goals, relationship marketing emphasizes the importance of customer retention and loyalty as a way to boost long-term profitability. Cost leadership and diversification are strategies related to pricing and product range, respectively, rather than directly targeting the enhancement of customer relationships.