What term describes the activities involved in promoting, selling, and distributing a product or service?

The term that best describes the activities involved in promoting, selling, and distributing a product or service is marketing. Marketing encompasses a wide range of strategies and activities aimed at understanding customer needs, creating value, and effectively communicating that value to the target audience. This includes advertising, market research, sales strategies, public relations, and distribution methods.

Marketing is critical for businesses as it helps identify potential customers and develops plans to engage them. By focusing on promoting and selling, marketing integrates various components such as branding, customer service, and market analysis to create a coherent approach to reaching and retaining customers.

In contrast, accounting, finance, and bookkeeping focus more on the financial aspects of a business rather than the promotional and sales activities. Accounting deals with recording and analyzing financial transactions, finance encompasses managing assets and liabilities and planning budgets, while bookkeeping is the process of maintaining accurate financial records. Therefore, marketing is the most suitable term for the activities related to promotion, sales, and distribution.