What is a key characteristic of cause-related marketing?

A key characteristic of cause-related marketing is that it benefits both businesses and charitable organizations. This approach leverages a partnership between a for-profit company and a non-profit organization, wherein the business frequently contributes a portion of its profits to support the charitable cause. This not only helps the charity raise funds and awareness for its mission but also enhances the company's brand image and appeal among consumers who value social responsibility.

By aligning their brand with a cause, businesses can foster customer loyalty and enhance their reputation, as consumers increasingly prefer to support companies that make positive contributions to society. This symbiotic relationship is what makes cause-related marketing effective and beneficial to both parties involved.