What does market orientation focus on?

Market orientation primarily focuses on understanding and responding to customer needs and preferences. This approach emphasizes the importance of gathering data about customer behavior, desires, and feedback to drive decisions within a company. By prioritizing customer decisions, businesses can tailor their products and services to meet market demands, ultimately leading to increased satisfaction and sales.

This focus on customers often leads to innovations and adaptations that align closely with market trends, enhancing a company's competitive advantage. While aspects such as internal processes, production efficiency, and competitive analysis are also important, they are secondary to the core principle of a market-oriented approach, which prioritizes aligning offerings with customer expectations.