What does market opportunity analysis assess?

Market opportunity analysis is a strategic tool used to evaluate and identify the market segments that have growth potential. It focuses on understanding the size and sales potential of these segments to determine where a business might find the greatest opportunities for sales expansion and profitability. This assessment enables organizations to align their resources and strategies effectively toward those segments where there is the highest likelihood of success.

By identifying key aspects such as market size, growth trends, and competitive dynamics, a business can prioritize its efforts and innovations to meet the needs of those specific segments. This is crucial for informed decision-making regarding investments and marketing strategies. The other options, while important aspects of marketing and business operations, do not capture the broader scope of market opportunity analysis, which is specifically centered on identifying and quantifying market potentials.