Activity ratios primarily assess what?

Activity ratios primarily assess the effectiveness of resource use within a business. These ratios measure how efficiently a company utilizes its assets to generate revenue. By evaluating aspects such as inventory turnover, accounts receivable turnover, and asset turnover, these ratios provide insights into operational efficiency and the overall effectiveness of management in deploying resources to maximize sales.

In contrast, the other options focus on different aspects of business performance. Gross revenue growth pertains to measuring sales increases over time but does not reflect how well resources are being managed. Level of customer satisfaction relates to the quality of products or services and customer experiences, which is a separate area of focus that does not directly connect to resource utilization. Market acceptance addresses how well a product is received in the marketplace, indicating demand but not necessarily the efficiency with which resources are used in generating that demand. Therefore, assessing the effectiveness of resource use is the primary concern of activity ratios.